iPhone 17e
Consumer
Product Page
Business
Product Page
The Prompt:
Create a primary Consumer version of all deliverables (including this Product Page), and a secondary version that is more geared towards Enterprise and Small Business demographics.
The Approach:
Producers were keen on matching content where possible, only updating specific messaging from Consumer to Business where applicable.
My Role:
I led both art and production direction for the Business version of this deliverable, while simultaneously guiding the team for the Primary version as well.
The Final Result:
We successfully launched the product for both the Consumer and Business demographics.