The Prompt:
The Client website was built in a rush and as an afterthought. I was tasked with creating a polished and professional site for their business.

The Approach:
The original site needed a general uplift from visuals, copy, layout, and interactions.

My Role:
After a quick meeting with the Client, the direction they wanted to take was to crisp visual messaging on what their business offered, as well as offering intuitive user flow.

I utilized Claude to assist me in nailing down the voice of the business through clean copy writing, tightening up messaging with concise headlines and captions. I also used Claude and ChatGPT to quickly generate FPO images to act as placeholders that will be replaced by actual photos of the business services.

The Final Result:
This project is still in progress.