Consumer
Product Page

The Prompt:
Create a primary Consumer version of all deliverables (including this Product Page), and a secondary version that is more geared towards Enterprise and Small Business demographics.

The Approach:
Producers were keen on matching content where possible, only updating specific messaging from Consumer to Business where applicable.

My Role:
I led both art and production direction for the Business version of this deliverable, while simultaneously guiding the team for the Primary version as well. The Brand Identity team had created strict guidelines around the new bespoke logo font, as well as cropping guidance for the hand+hardware combo assets – so I had to ensure that all designers across both Consumer and Business tracks were in sync with all of these rules to deliver everything correctly.

The Final Result:
We successfully launched the product with tons of high-level disclosures even within other internal teams, and leadership was very pleased with the messaging we were able to deliver for the
Business market.