iPhone 17 Toolkits
The Prompt:
To create a set of 5 modular tile sizes that partners can use to create their own Product Page.
The Approach:
Each subset of this iPhone launch (iPhone 17 Pro | iPhone Air | iPhone 17) had its own set of messaging (Rear Cameras, Battery Life, etc.) which meant a large number of files to design and produce.
My Role:
My main goal was to create a design system that would standardize the headline size, leading, tracking, padding, and color. I generated a strict layout template to create unison across the tiles, ensuring balance and cohesion after they were built together into one main Product Page.
The Final Result:
Seamless and quick for all fronts: AD and CD review rounds; creative lock; stakeholder approvals; Design to Production handoffs; Dev builds; QA approvals; and so on. We shortened our normal project timeline by ~8 business days, which is unheard of for this specific project deliverable.
